PR News will announce the winners of its 2017 Agency Elite Awards at the annual Platinum PR & Agency Elite Awards luncheon at New York’s Grand Hyatt on Sept. 14, 2017. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.
Winner: RF|Binder – Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand RF|Binder was tasked with bringing to market the first-ever culinary algae oil: Thrive. During the launch, the agency sought… Continued
PR News celebrated the agencies that set benchmarks of excellence in client PR efforts, as well as internally, at its annual awards luncheon Oct. 19, where the 2016 Platinum PR Awards were also celebrated. Florencia Lozano of “Narcos” and comedian Aparna Nancherla were on hand to present awards to recipients.
Winner: Cone Communications – 2015 Jiffy Lube National Donut Day Jiffy Lube’s senior leadership is especially keen on driving business around tire services. Cone saw an opportunity to align tire services with National Donut Day, focusing on… Continued
Winner: SKDKnickerbocker – Katrina 10: Resilient New Orleans The 10-year anniversary of Hurricane Katrina marked a milestone in the City of New Orleans’ recovery and presented an opportunity to showcase what “resilience” means in practice. With… Continued
Co-Winner: Alpaytac Marketing Communications/Public Relations – SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch When a client has never been in the coffee category and plans to launch a coffeemaker, an agency has got… Continued
Co-Winner: Sage Communications – Leadership Greater Washington Fully Integrated Communications Campaign Sage Communications first conducted a messaging session with key organizational stakeholders, wherein a messaging hierarchy and matrix were established. Sage then created guideline materials for… Continued
Co-Winner: MWWPR – Consumer Marketing Practice MWW’s consumer practice enjoyed an exceptional year in 2015, punctuated by a series of high-profile account wins. As communications management consultants, MWW’s consumer practice looked across the agency and… Continued
Co-Winner: Atomic 212 Group – Lucy the Robot Rather than employing the scattergun approach that many PR agencies use—whereby the PR practitioner simply comes up with an angle and feeds it to relevant media contacts—Atomic 212… Continued
Winner: Lippe Taylor – Cetaphil Celebrates Camp Wonder 15th Anniversary Four years ago, Lippe Taylor helped launch a partnership between Cetaphil and the Children’s Skin Disease Foundation, Camp Wonder: A safe haven for children to have… Continued