Social Media

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2018 Social Media Award Winners Announced by PR News

May 23rd, 2018 by

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.

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2018 Social Media Awards Finalists Announced by PR News

March 27th, 2018 by

The world’s largest unboxing broadcast live on Facebook, a luxury hotel chain sharing its service values on Twitter, pancreatic cancer awareness spread through Instagram: these are just a few of the worthy social media campaigns spotlighted by the 2018 PR News’ Social Media Awards finalists. The winners of PR News’ Social Media Awards—which showcase the top social media campaigns and honor the individuals behind their success—are announced at an annual luncheon in New York City. This year, PR News’ Social Media Awards Luncheon will be held May 23, 2018 at The Yale Club.

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12 Twitter Moments to Remember

March 21st, 2018 by

March 21 marked 12 years since the first tweet appeared on Twitter. It’s the perfect opportunity to reflect on the platform’s successes—as well as its shortcomings—over the last dozen years.

The social media platform can be a double-edged sword for users. While Twitter has been heralded as a powerful tool for spreading awareness around important causes, it has also been the vehicle for millions of fake news-spouting accounts. To mark Twitter’s 12 years in operation, here are 12 defining moments in the platform’s history.

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Four Seasons Hotels Grew Consumer Engagement 54% Despite 25% Decline in Content Posted

February 20th, 2018 by

Is it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it’s grabbing engagement with fewer pieces of content. The Four Seasons leads the way.

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Getting Old: Facebook’s User Totals Still Impress, Yet Youngsters Aren’t Powering Its Growth

February 13th, 2018 by

It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.

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How Brands Are Gearing Up for the Winter Olympics

February 9th, 2018 by

This weekend, one of the most-viewed sporting events in the world kicks off in PyeongChang, South Korea. But it’s not just athletes that will be strutting their stuff on the world’s biggest stage. For the brands that serve as official sponsors, the Winter Olympics provide a perfect opportunity to combine storytelling skills with the natural drama of international competition. Here’s a look at how some of those brands are leveraging the games, using everything from influencer marketing strategies to virtual reality experiences.

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Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?

February 7th, 2018 by

Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?

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Investors Urge Apple to Consider Dangers of Youth Phone Usage Yet Adults Are Addicted Too

January 9th, 2018 by

Many of us believe we know all about activist investors. A pair of investors threw a curveball last weekend, urging that Apple seriously consider warning parents about the dangers of excessive iPhone use for children and teens. Their demands were well crafted and included a bevy of studies and statistics.

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Consumer Engagement With B2C Brands in 2017 Grows Slightly, Engagement With Video Up 40%

January 9th, 2018 by

2017 could be described as the year of social video, particularly for U.S. B2C brands, as data provided exclusively to PR News by Shareablee demonstrates. It was also a year where brands began to become more mature in their social media choices, posting fewer times but accruing more consumer engagement.

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Facebook Dominates, Snapchat Tops With Teens

January 9th, 2018 by

It’s not a surprise that Facebook is the dominant social platform. That was one of the conclusions from the 3rd annual RBC Capital Markets study of 5,000 U.S. Internet users. There were surprises, though. One of them was the satisfaction rates of the various platforms (Facebook could do better here). Another surprise (well, not really) was the dominant showing of Snapchat with children and teens.