Social Media

shutterstock_391095394

Conference Board Study Urges B2B C-Suites To Broaden View of Social Media for Business

May 29th, 2017 by

Similar to one of the themes running through the recent, sold-out Social Shake-Up Show, an idea at the heart of the Conference Board’s new study is that some members of the C-Suite continue to doubt the importance of social media as a valuable business tool. The culprits most often reside in the C-Suites of B2B brands, says the report, made available early and exclusively to PR News Pro. One solution is emphasize the positive attributes of social in business terms, the study says.

Strong Opinions: SNL's Cecily Strong at SSU
Photo: Jkleinphotography.com

Cecily Strong in a Conversation You Wished You’d Started

May 24th, 2017 by

The Saturday Night Live actor who plays the girl you wish you hadn’t started a conversation with at a party turned out to be quite conversant about social media during Tuesday afternoon’s session of the sold-out Social Shake-Up in Atlanta. Actor/comedian/activist Cecily Strong provided trenchant points about social media as it relates to celebrities and brands. There were plenty of laughs, too. Photo: www.Jkleinphotography.com

promo291663693

Shonduras Urges Audience Engagement, Creativity

May 23rd, 2017 by

There were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.

IMG_1111 copy

Pre-Social Shake-Up Workshops Emphasize Knowing the Customer

May 22nd, 2017 by

The early bird gets the worm. That certainly applied to the pre-Social Shake-Up workshops, which featured plenty of personalized instruction on topics ranging from customer journey mapping, SEO and building online communities. The Social Shake-Up, which begins in earnest May 23, is sold out, yet the pre-show workshops were intimate and filled with important takeaways or shakeaways, perhaps.

shutterstock_218622694

It’s Time to Embrace the Earned Potential of Micro-Lead Media

May 22nd, 2017 by

As PR pros working in an age when even the term ‘new media’ feels old and social apps appear and disappear like stairwells at Hogwarts, we can’t simply sit back and watch earned opportunities slip away. We must evolve and expand by mining new communications platforms for the earned potential that lies within them. Since media companies have adopted social channels as a viable distribution method for their content, shouldn’t PR pros be working harder to earn coverage for clients from media…on social media?

IMG_5535

PR News Honors Its 2017 Social Media Award Winners and Honorable Mentions

May 2nd, 2017 by

PR News celebrated some of the year’s best social media campaigns on May 2 at the Yale Club in New York City, as well as the digital leader and social media team of the year. Karen Raskopf, chief communications officer at Dunkin’ Brands, delivered a keynote address on the future of social media and how to create relevant social experiences.

linkedin-network-1940x1122

Pandora Puts Audience First and Sales Second as It Builds Thought Leadership on LinkedIn

May 1st, 2017 by

Many PR pros tend to ignore LinkedIn as a messaging platform for their brands. Shame. LinkedIn said Apr. 24 it has 500 million members. That’s up from August, when it said it had 450 million members. This announcement prompted us to think about how brands can tap into the LinkedIn base with their messages. We asked a brand communicator as well as a LinkedIn executive about best practices for brands trying to build engagement and market services on the platform.

shutterstock_396126670

Consumer Engagement With B2B Brands on Instagram Up 54% in Q4 ’16

May 1st, 2017 by

There’s little question that brands, even so-called unglamorous B2B brands that might seem to lack a compelling visual story, are finding Instagram a useful outlet for messaging. That was illustrated in our lead story last… Continued

Unknown-1

How a So-Called Unglamorous Brand Builds Community on Instagram With Creative Content

April 24th, 2017 by

How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.