Consumer Data


Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017

January 16th, 2018 by

What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.


Survey Data Upends Beliefs About Beauty Influencers and Airline Service

December 5th, 2017 by

We love it when data takes aim at sacred cows. We have two examples here. The first concerns influencers and whether or not #AD or #SPON harms engagement and mentions of posts. The second example looks at what consumers talked about on social during Thanksgiving re airlines. Bad service is what you’d think, right? Nope.