“Truth in Communications” is the theme for this year’s Communications Week, to be held Oct. 16-20 in New York City, and it couldn’t have come at a better time. In an age referred to as the post-truth era—when media outlets are under attack and “fake news” is a trending hashtag—the topics of transparency, integrity and ethics in communications increasingly need an airing out. And at this annual event, a collection of PR, communications and media pros will come together to dissect everything from media brand reputation to PR’s role in a world of spin.
Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.
Kelly Swanson and her small but capable team of PR pros oversaw PR for the recent Mayweather-McGregor fight. We asked her to discuss some of the lessons she learned from that experience.
What’s it like to be in charge of PR for what’s looking to be the largest pay-per-view event in history and what can it teach you about PR? We ask Kelly Swanson, whose firm is in charge of PR for Saturday’s Mayweather-McGregor contest.
Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued
Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued
Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.
Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued