Events

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Communications Week Highlights Challenges of the Fake News Era

October 13th, 2017 by

“Truth in Communications” is the theme for this year’s Communications Week, to be held Oct. 16-20 in New York City, and it couldn’t have come at a better time. In an age referred to as the post-truth era—when media outlets are under attack and “fake news” is a trending hashtag—the topics of transparency, integrity and ethics in communications increasingly need an airing out. And at this annual event, a collection of PR, communications and media pros will come together to dissect everything from media brand reputation to PR’s role in a world of spin.

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PRSA Conference Mixes Traditional Ethics With Technology, the Dark Web and Brand Storytelling

October 10th, 2017 by

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

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Lessons Learned Doing PR for the Mayweather-McGregor Fight

September 12th, 2017 by

Kelly Swanson and her small but capable team of PR pros oversaw PR for the recent Mayweather-McGregor fight. We asked her to discuss some of the lessons she learned from that experience.

BOXING RING, LIGHTS

How Souped-Up Press Conferences Propelled Mayweather-McGregor to New Heights

August 22nd, 2017 by

What’s it like to be in charge of PR for what’s looking to be the largest pay-per-view event in history and what can it teach you about PR? We ask Kelly Swanson, whose firm is in charge of PR for Saturday’s Mayweather-McGregor contest.

2015 Digital PR Awards: Contest/Game

November 9th, 2015 by

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued

2015 Digital PR Awards: Crisis Management

November 9th, 2015 by

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued

2015 Digital PR Awards: Digital Marketing Campaign 100k and under

November 9th, 2015 by

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued

How to Write for PR with Inspiration from Literature

October 26th, 2015 by

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

Social Media Icon Awards: Social Media Team

June 2nd, 2014 by

Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued