With AMEC’s Measurement Month just completed, we asked Weber Shandwick’s president of measurement and analytics Allyson Hugley to reflect on the state of PR measurement as well as how PR pros can change the mindset about the importance of measurement and using data to glean business insights as opposed to proving the worth of the PR function.
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How do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.
With Measurement Month drawing to a close, we asked AMEC CEO Barry Leggetter to assess the state of measurement and provide tips on what brands can do quickly to foster a measurement mindset.
It’s a fact of life in today’s market: many PR people shuffle from sector to sector and region to region during their careers. What are the best ways to learn a new field as well as the journalists in it? Our author provides tips that will help you quickly gain leverage with media members in your new sector and get a handle on trends.
As you know, the Equifax data breach was much more than one of the largest exposures of customer data in history. It also was the site of several PR blunders. A cybersecurity communicator takes a look at some of the early lessons from Equifax’s miscues that all PR pros can learn from.
Kelly Swanson and her small but capable team of PR pros oversaw PR for the recent Mayweather-McGregor fight. We asked her to discuss some of the lessons she learned from that experience.
Our weekly roundup of trends, news and personnel moves in PR and marketing. Stories this week include the demise of Bell Pottinger, Doug Busk’s new position, the FTC confronting influencers directly and older citizens getting their news via social media.
What’s it like to be in charge of PR for what’s looking to be the largest pay-per-view event in history and what can it teach you about PR? We ask Kelly Swanson, whose firm is in charge of PR for Saturday’s Mayweather-McGregor contest.
Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.
The upside of technology is obvious. But when things go wrong on the tech side it can create havoc for a technology dependent brand. That was the case for Southwest Airlines last summer, when a computer malfunction grounded a slew of its flights and left thousands stranded. See how the brand used Facebook Live and other social media to keep its passengers and employees informed.