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Not Mock Duck: Jon Sullivan and a live Aflac duck. Mechanized ducks soon will comfort children with cancer.

How Aflac, Astellas and Carnival Balance Social Action With Their Core Business Messages

March 13th, 2018 by

Not long ago, companies were counseled to stay out of politics and social causes. ‘Stick to business and you won’t offend customers or potential customers,’ was thought to be the best route. Things have changed. Radically. In a collaboration with 3BL Media, a CSR news distribution and content marketing firm, PR News convened a roundtable to discuss CSR best practices.


PR News Survey: Communicators Largely Satisfied With Salaries; 75% Got Raises in 2017

March 6th, 2018 by

Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.


PRNews/LexisNexis Survey: Few Brands Have Formal Structures for Social Listening

January 16th, 2018 by

Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.


Cutting Through the Communications Data Wilderness: Reputation Measurement Challenges

January 9th, 2018 by

Many companies measure their reputation via a yearly poll. Others wait until a crisis hits to commission a survey about how stakeholders perceive their company. Still others feel measuring reputation should be an ongoing operation. This fourth article in our series with PublicRelay discusses the best ways to measure reputation and why it’s important to do so.


Cutting Through the Communications Data Wilderness: When Big Data Equals Big Answers

November 21st, 2017 by

This second article in a 5-part series about measurement we compile cases where communicators have moved beyond the fundamentals of measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business. The series is produced with partner PublicRelay, a media monitoring and analytics firm.


Cutting Through the Communications Data Wilderness: Moving From Data to Insights

November 7th, 2017 by

In this first article of a five-part series produced with partner PublicRelay, a media monitoring and analytics firm, we will examine the common challenges of measuring communications data so it can be turned into useful insights that will help not only communicators but the business overall.


Four Timeless Values From Journalism That Will Propel Your Media Pitching

October 24th, 2017 by

Despite the digital landscape, there are a few timeless journalistic axioms that can help PR pros elevate their media pitching. AbbVie’s Public Affairs chief Morry Smulevitz provides tips learned during a lifetime of watching his father work.


PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis

October 10th, 2017 by

With AMEC’s Measurement Month just completed, we asked Weber Shandwick’s president of measurement and analytics Allyson Hugley to reflect on the state of PR measurement as well as how PR pros can change the mindset about the importance of measurement and using data to glean business insights as opposed to proving the worth of the PR function.


Ask Your Boss Anything: How Bloomberg Connects Its Global Staff

September 26th, 2017 by

How do you keep employees feeling like they’re part of the team when they’re spread out across nearly 200 offices in 73 countries? That was the internal communications issue in play for Bloomberg’s employee & communications team. Here’s how they solved it.


Brands Urged to Focus on Insights When Building Measurement Culture

September 26th, 2017 by

With Measurement Month drawing to a close, we asked AMEC CEO Barry Leggetter to assess the state of measurement and provide tips on what brands can do quickly to foster a measurement mindset.