When a crisis breaks, users inevitably Google the brand in question (or, for smaller brands, look them up on Yelp). But the last thing communicators want is negative headlines or reviews topping the list of search results for their brand. Here are five ways to make SEO an integral and immediate strategy when developing a crisis management campaign or handling Yelp customer reviews.
Everywhere we look we hear about influencers. YouTubers, Instagrammers, bloggers and more are building online communities. Working with influencers is not as simple as merely finding someone to write about your brand, however. In this article we provide tips to help you find influencers who will be the right fit for your brand.
Greg Kunkel, a communicator at the NW Pacific Laboratory, provides a step-by-step look at how PR can use Google Analytics to its advantage. Along the way you’ll learn about how UTM codes can help and why you need to learn about acquisition tabs if you don’t already.