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PR News’ Top 7 PR Stories of the Year

December 14th, 2017 by

In a nutshell, 2017 has been a year of scandals, viral posts and revelations. Several big brands grappled with major crises, fake news continued to dog the major social media platforms and brands braced themselves for the possibility of being tweeted at by President Trump. But it certainly wasn’t all doom and gloom. Here, we’ve rounded up seven of the most memorable PR stories that defined 2017.


Six PR Lessons Pulled From 2017 Headlines

December 14th, 2017 by

The veteran PR pro Arthur Solomon begins his annual review of lessons for communicators pulled from the year’s headlines and news reports. In this initial installment, the lessons involve crisis communications, media relations and internal communications. There’s also advice about the best way to handle a difficult boss.


The Challenge of Earning Media in 2017 and 3 Tips to Overcome It

December 13th, 2017 by

In 2017 PR pros realized that the plethora of breaking political news has put the earned back into earned media. What’s a PR pro to do? The answer is to learn how you can conquer some of the new forces in earned media. Our author provides a series of tips and tactics rooted in the basics that will get your brand back in the media spotlight.

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Innovation Defines PR Team Leaders of the Year Brooks and Erlingsson

December 13th, 2017 by

Within a month of taking leadership, Jodi Brooks led what Harold Burson calls one of the most significant new business wins in the history of Burson-Marsteller. And at SAP, Atle Erlingsson drove an internal campaign on gender pay equality and a successful media campaign that garnered coverage in Forbes, Fox, CNBC and the Wall Street Journal, helping the company to be named for the first time to Fortune’s Top 100 workplaces.


10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

During a morning session of last week’s PR News Media Relations Conference at the National Press Club in Washington, DC, attendees were asked to discuss professional pain points. In a late-afternoon session, the attendees, working in groups, spent a few minutes thinking about solutions to the issues discussed during the morning session. Here’s a summary of the issues and the ideas proposed for solutions.

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3 Ways Netflix’s ‘Prince’ Tweet Dampened the Christmas Spirit

December 12th, 2017 by

When it comes to holiday tweets, should brands play naughty or nice? Netflix’s snarky tweet, calling out fans of its program “A Christmas Prince,” begged the question. In a statement to PR News, Netflix wrote: “The privacy of our members’ viewing is important to us. This information represents overall viewing trends, not the personal viewing information of specific, identified individuals.”

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Cutting Through the Communications Data Wilderness: 12 Leaders Assess the Data Era

December 12th, 2017 by

For the third article in this five-part series about measurement-related issues, PR News and partner PublicRelay, a media monitoring and analytics firm, held a Communications Leadership Roundtable in New York during this holiday season. One dozen senior communicators discussed the challenges of refining and cleaning data, among other measurement-related issues.


Passion, Creativity Lead the Way for Agency PR Pros of the Year Hardin and Madden

December 11th, 2017 by

Kate Hardin has a passion for working with corporate healthcare clients and has turned that passion into a highly profitable group within the corporate communications practice at Ruder Finn. And, At Burson-Marsteller, Jane Madden holds a unique position offering clients strategic counsel and acting as an internal expert on CR and sustainability, allowing her to direct new business initiatives.


A Useful PR Reminder for These Uncertain Times

December 11th, 2017 by

What’s the proper protocol for brands when an event like today’s attempted terrorist attack in New York City occurs? Should a brand go silent and stop sending out any social media promotions as the dust settles or is it best to send out thoughts and prayers in a show of solidarity?


How AI and Voice Assistants Can Help Communicators Make the Important Decisions

December 8th, 2017 by

Artificial intelligence and the growing list of voice assistants (from Siri and Alexa to Bixby) may not be of immediate concern to you when it comes to the future of PR and marketing. But Michael Delgado, director of social media at Experian, says these features are changing newsrooms for journalists, and will also change the game for PR and marketing pros.