There’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.
With the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.
Communicators wonder if their messages resonate. You hope great content will impress, but human memory can be fickle. Memory also is far from infinite, the 16th Annual Most Memorable New Product Launch survey shows. What propelled the new iPhone to be the most memorable product launch of 2017?
Brand communicators may be leaving much on the table if they fail to think strategically about how to leverage the ROI from events to provide content for marketing and sales. SAP’s Amisha Gandhi, who heads the brands work with influencers, provides a chart to show you how to do it.
Mitsubishi VP Adam Snyder has a modestly radical proposal for brand marketers: use social media to make people aware of your culture and values, post sales pitches elsewhere. Snyder’s approach has an historical perspective. Will marketers heed his words?
How does one go from marketing Disney films and media to Mother Nature? That’s the journey The Nature Conservancy’s new CMO Richard Loomis is taking. We asked him about the best advice he’s received, his influences and trends he’s noticed. Of course we asked him to compare Disney and The Nature Conservancy.
It was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.
Does the process of applying for a job at your company align with the brand message that you are crafting to attract customers? It should, as research shows those who have a positive interaction with your brand will remember it. Applicants who have a bad experience with your brand’s H.R. process also are likely to recall it. Here are some ways communicators can help H.R. provide job seekers with a positive brand experience.
Everyone talks about spurring creative thinking and being nimble. Mondelez International found a way to do just that as it created its millennial-inspired snack line Vea. We spoke to VP Marketing Jason Levine to find out how they did it.
A professor of marketing provides insight on how to improve the communications skills of your team by using classroom assignments meant to do the same for college students.