With the 24-7 news cycle, the speed of social media and the demands of the C-suite, it sometimes feels as if PR pros move from crisis to crisis. Nisha Morris, executive director, communication at Providence St. Joseph Health, offers five tactics that can help communicators escape this roller coaster and promote their brands through proactive media activities.
It’s a relative walk in the park when a PR pro is asked to create messaging around a glamorous or high-profile event. Perhaps the mark of a great PR pro is when you are able to craft compelling messages around a seemingly routine event or product. Here’s a mini-case study of how communicators created buzz around the renovation of the San Diego Convention Center.
It seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.