Nonprofit Communication

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3 Ways a Seemingly Mundane PR Story Took Flight

February 2nd, 2018 by

It’s a relative walk in the park when a PR pro is asked to create messaging around a glamorous or high-profile event. Perhaps the mark of a great PR pro is when you are able to craft compelling messages around a seemingly routine event or product. Here’s a mini-case study of how communicators created buzz around the renovation of the San Diego Convention Center.

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How Kimmel Coalition Used Patient Stories, Direct Language to Fight Graham-Cassidy Bill

September 26th, 2017 by

It seems to be all over but the shouting concerning the Graham-Cassidy bill, which was meant to replace Obamacare. Late last week TV’s Jimmy Kimmel mentioned a coalition of 16 healthcare nonprofits that fought against the measure. We contacted them to find out what PR tactics they used to mobilize their fans.