PR Game-Changers

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50 Game-Changers of PR: Melissa Keklak

August 15th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Melissa Keklak, founder and CEO of MMKpr, which specializes in music, lifestyle and entertainment publicity. Keklak has worked with an impressive roster of more than 40 major brands and music artists, including Mountain Dew, Nike, Warner Brother, Ferrari, Brisk, Hurley, Yesi Ortiz, Hit Boy, Problem and DJ Carisma, to name a few.

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50 Game-Changers of PR: Beth Monaghan

August 11th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Beth Monaghan, who didn’t set out to merely establish a PR agency 10 years ago—she hoped to create a family environment in which people have fun together delivering creative ideas to clients. Leading by example, she enables employees to see that they can achieve both a successful, fulfilling career and a great personal life.

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50 Game-Changers of PR: Bruce Hennes

August 8th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Bruce Hennes, founder and managing partner of Hennes Communications. He has been a confidant to scores of CEOs, executive directors and other leaders who trust his expertise in preserving and protecting an organization’s reputation. His long experience has convinced him that honesty, fairness and transparency must be at the root of all effective crisis communications.

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50 Game-Changers of PR: Jamie Diaferia

August 2nd, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR. Here, we look at game-changer Jamie Diaferia. A former journalist and lawyer, Diaferia founded Infinite Public Relations (now Infinite Global) in 2001, which specializes in providing PR for law firms. Today, the company is one of the largest and fastest growing international communications agencies devoted to the professional services market, and has been named Best Overall PR Firm five years in a row by The National Law Journal.

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50 Game-Changers of PR: Maria Benvenuti

July 26th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Maria Benvenuti, one of the first publicists to specialize in New York’s restaurant scene. Hailed as a trailblazer in culinary communications, Benvenuti has helped such celebrated chefs as Mario Batali and Masaharu Morimoto launch their local brands, and has gone on to publicize restaurants and produce events in Miami, Aspen, Paris and Rio de Janeiro.

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50 Game-Changers of PR: James F. Haggerty

July 18th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer James Haggerty, a trailblazer of litigation PR. Haggerty’s 2003 book “In the Court of Public Opinion: Winning Your Case With Public Relations” earned praise as a landmark study, and through his work with clients ranging from Fortune 500 companies to individual plaintiffs, he established litigation communications on the world stage.

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50 Game-Changers of PR: John Guilfoil

July 11th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer John Guilfoil, who was compelled to start a PR agency focused on first responders after witnessing the terrorist attack at the 2013 Boston Marathon. His premise: No police or fire department is too small to have its own press secretary. After just three years in business, John Guilfoil Public Relations, LLC serves more than 200 clients, including over 100 police departments in six states.

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50 Game-Changers of PR: Serge Dumont

July 5th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Serge Dumont, often called “the father of public relations in China.” Dumont established China’s first joint-venture PR consultancy, Beijing-based Interasia, in 1985, at just 25 years old, and has improved the global reach of Fortune 500 brands such as Nike, Rolls Royce and KFC ever since.

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50 Game-Changers of PR: Ahmad Itani

June 28th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Ahmad Itani, who founded Cicero & Bernay in Dubai in 2005. The agency began as a two-person firm with just two clients but today boasts a staff of more than 100 serving 60 clients—with a presence in 10 countries in the Middle East and Africa. And those first two clients, Hyundai and Kia, are still with the agency today.

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50 Game-Changers of PR: Joy Hays

June 27th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Joy Hays. As chief storyteller and social strategist at AT&T, Hays took a fragmented social media division and built a department that’s become a model for others to emulate, establishing an organizational structure as well as universal processes, channel and content strategies, crisis protocols and a Center of Excellence.