Having an accessible CEO improves a brand’s authenticity, so say an overwhelming majority of media members, according to a recent survey from D S Simon Media. Another important finding is that an average of 83% of media admit to using brand-submitted video as-is, calling into question the authenticity of certain journalistic products.
There is much talk about how jobs and the economy will fare as a result of the continuing advance of AI and automation. As communicators, though, we should also be looking at AI’s impact on reputation and the role PR will play in educating the public about critical issues related to AI, argues Sophie Scott, global managing director of FleishmanHillard’s technology sector practice.
Sacha Baron Cohen recently completed a series of scathing videos where he captures politicians saying questionable things. Then it turned out the videos were both publicity for a new series on Showtime and part of its content. Now it appears statements the politicians made on camera might not be what they seem to be. Perhaps pranking can go too far. Do the ends justify the means in PR?
In a Wall Street Journal article about delays in the production of the Tesla Model 3, Tesla chairman and CEO Elon Musk compared Ford unfavorably to his own company, calling the legacy car maker a “morgue.” Ford’s head of communications took to Twitter and challenged Musk to visit a Ford plant.
ABC’s cancellation of “Roseanne” seems to be a case where a brand takes a moral stand on an issue, in this case racism. Bad behavior is bad business, right? A deeper look at the situation reveals a calculation about corporate reputation and how that influences a brand’s future earning potential. It now falls to the company’s communicators to explain away the issues.
When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.
The ride-share company has announced that it will no longer force victims of harassment and sexual assault into private arbitration. The move by Uber raises two questions: How far does this change in policy go toward repairing Uber’s reputation, and what does this mean for other companies with arbitration clauses?
One of the final parts of the diagnosis on Facebook’s health has arrived and the patient seems nearly fully recovered. Usage in the U.S., Facebook’s home country, has not budged despite the platform’s most difficult period since it went public in 2012. Security remains a concern to users, though, and Facebook’s demographic means it remains the adult in the room of social media channels.
With brands and government finding their reputations on the wane, companies are turning to employee-advocates to augment their public relations. Executives from T-Mobile, Advanced Energy and Bloomberg discuss best practices.
When Delta joined a growing list of companies rescinding discounts for NRA members, it did so by proclaiming its neutrality. And when FedEx decided to keep its NRA discount in place, the brand also attempted to stay neutral. But both quickly found that when it comes to an issue as controversial as gun control, brands can’t have it both ways.