Media Relations


How PR Can Improve Gender Equity in Media Coverage

May 21st, 2018 by

David Leonhardt of The New York Times called out himself and fellow journalists for failing to include enough women as sources in articles. How can communicators, who often are the journalist’s conduit to expert sources, turn around this situation? Dina Burns and Patrick George, directors at KP Public Affairs, offer suggestions.


How to Conduct a Media Tour: A Trio of PR Pros Provides Tips

May 16th, 2018 by

Social media can be a wonderful tool for media relations professionals, as we know. Yet it is only one of several ways to communicate with journalists. Face-to-face meetings, which you can arrange for brand executives during a media tour, can help build a personal relationship with journalists. We asked communicators about their must-haves and tips for conducting successful media tours.

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How Kanye, Janelle Monáe and Michelle Wolf Hijacked the News Cycle

April 30th, 2018 by

It’s no surprise that the number of Michelle Wolf’s Twitter followers tripled over the past several days. As far as timely publicity stunts go, putting provocative words to things many are thinking but few are saying is succeeding in both politics and entertainment. For now, that tactic is not an option for brand communicators, who can only watch as their content drowns in a sea of outrage and affirmation.


How ‘Relatable Storytelling’ Factors Into Microsoft’s, CompTIA’s and Golin’s Media Pitches

April 24th, 2018 by

Brand storytelling has changed from being about products to being about people, say our panel of storytelling pros. In addition, journalists are swamped and thinking about shareable content. The savvy PR pro can build a strong relationship with media by recognizing and reacting to this fact.


Data Analysts in the Newsroom: 7 Ways to Adapt Your Media Pitches

March 28th, 2018 by

It is a given that the newsroom is changing. It is smaller and more diverse, for example. A new study from the Tow Center of Digital Journalism at Columbia University also points out that people who are skilled in data, analytics and platform-oriented operations have infiltrated newsrooms. We asked media relations professionals for tips about pitching to this more data-infused newsroom.


Communicators Should Expect to Encounter a New Species of Data-Oriented Journalists

March 27th, 2018 by

Newsrooms seem to be changing, based on what’s discussed during PR conferences. Practically speaking, how are they are changing and at what pace? Those were some of the questions researchers from the Tow Center for Digital Journalism at Columbia University wondered about as they began studying the composition of NYC-area newsrooms.


What AI in the Newsroom Means for Media Relations Pros

March 9th, 2018 by

A plethora of industries is applying data and AI to their work, including journalism. This means media relations professionals need to adjust. FleishmanHillard’s Ephraim Cohen provides a series of takeaways from a recent panel of journalists discussing this topic. He argues media relations professionals will need to change the way they do certain things, though other aspects of their job will remain the same.


PRSA Chief Blasts Hope Hicks’ Self-Confessed ‘White Lies’

February 28th, 2018 by

Earlier this month a prominent columnist, writing about White House Communications chief Hope Hicks, essentially said it is the job of PR pros to lie to the media. PRSA chief Anthony D’Angelo promptly disputed that idea. Now Hicks apparently herself told House investigators that yes, she must tell white lies sporadically as part of her job. Once again D’Angelo says such a claim is wrong.


3 Ways Unilever Benefits From Its Threat to Pull Facebook, Google Ads

February 12th, 2018 by

Unilever is threatening to pull ads from the likes of Facebook, Twitter and Google—but the way the consumer goods giant conveyed that message has been as powerful as the message itself. The company’s CMO Keith Weed planned to use his keynote at the IAB Annual Leadership Meeting today to call for improved transparency, accountability and consumer trust in digital platforms. But in a masterstroke of messaging, the company managed to humanize itself and score earned media, while also positioning Unilever as a thought leader, by releasing the speech strategically.


6 Ways to Excel at Media Relations When You Can’t Pitch Puppies

January 30th, 2018 by

In her nearly two decades as a PR pro, Maire Griffin, VP, global communications for the Wyndham Hotel Group, has been a witness to many changes in the PR pro/reporter relationship. What hasn’t changed is the need to work equally hard on relationships with internal and external stakeholders. One feeds into the other, and back again.