Social Media

Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

June 6th, 2011 by

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media.

Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

June 6th, 2011 by

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection.

How to Spot Key Trends and Engage Influencers

May 30th, 2011 by

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open.

Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

May 30th, 2011 by

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates.

Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

May 23rd, 2011 by

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.

Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

May 23rd, 2011 by

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled.

Tip Sheet: The United States of Europe? Think Again

May 23rd, 2011 by

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.

Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued

Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

Twitter Watch: Followers of Best Workplaces

May 16th, 2011 by

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter.