CrossFit Grows Consumer Engagement With Social Video 76% to Top Health Brands’ Posts


Similar to other segments we've been reviewing during the past few weeks, the Health & Fitness category owes much of its 2017 growth in consumer engagement with its social posts to video. In addition, it's following the pattern of other industries, which have posted fewer pieces of content and increased engagement. CrossFit was the leader in this category in 2017, Shareablee says.