PR News Announces 2018 CSR Awards Finalists

Awards

Each year, PR News honors the top corporate social responsibility campaigns, and the brands and communicators behind them, at its CSR & Nonprofit Awards Luncheon at Washington, D.C.'s historic National Press Club. CSR Awards finalists represent the very best in corporate responsibility initiatives, with each campaign making a visible difference on the local, national or global level.

Out of hundreds of entries, CSR Awards finalists were chosen for their ingenuity and creativity, strategic approach and measurable impact. Entrants were judged on strategy, research and execution in categories including best social media campaign, best sustainability campaign and top employee relations program. From environmental protection to disaster relief to gender equality, these campaigns and communicators have enacted positive change that will be felt for years to come.

PR News will announce and celebrate the winners and honorable mentions of its CSR Awards March 20 at its annual CSR & Nonprofit Awards Luncheon at the National Press Club in D.C. Below, the finalists for PR News' 2018 CSR Awards:

Agency CSR A-List

  • APCO Worldwide
  • Burson-Marsteller
  • Cone Communications
  • Edelman - Business + Social Purpose
  • FleishmanHillard
  • G&S Business Communications
  • Nebo
  • RF|Binder
  • VOX Global - Helping our clients lead with purpose
  • Weber Shandwick

CSR Professionals of the Year

  • Alison DaSilva, Cone Communications
  • Carmen Ferrigno, Saint-Gobain
  • Catherine Hernandez-Blades, Aflac
  • Jane Madden, Burson-Marsteller
  • Gwen Migita, Caesars Entertainment
  • Stephanie Morris, Dini von Mueffling Communications
  • Ewelina Samchalk, PepsiCo, Inc.

Annual Report

  • 2016 Corporate Responsibility Report - Raytheon
  • Clorox 2017 Integrated Annual Report - The Clorox Company and CRI
  • Annual update on our 2020 Legacy of Good Plan - Dell
  • 2016 iHeartMedia Impact Report
  • Beyond the Game - National Football League

Blog

  • 21st Century Fox Social Impact Blog - 21CF
  • Curating content with a focus on travel for good - Intrepid Travel

Cause Branding Campaign

  • Battle of the Sexes Donation Campaign - 21CF
  • Multipliers of Prosperity - MetLife
  • Now You See Us: Elevating the Raytheon Brand to Arizona State Leader Communities - Raytheon Missile Systems
  • Red Nose Day – Walgreens
  • Sioux Honey Share a Little Sweetness Tour - Bozell
  • Talking Paintings Exhibiton - Turk Telekom 

Community Affairs

  • AkzoNobel Human Cities Initiative North America
  • Curiosity Cube Sparks Scientific Curiosity Across the United States - Havas PR with MilliporeSigma
  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • Hacking Human Behavior - MetLife Inc.
  • Honeywell Educators at Space Academy - Honeywell Hometown Solutions
  • Read to Succeed - KPMG
  • Teva Pharmaceuticals - Teva Tov
  • We Still Believe - Food Lion Feeds
  • WWE
  • Walgreens Combats Opioid Abuse Epidemic

Corporate-Community Partnership

  • Changing the World Together - Moxie & Delta Air Lines
  • Honeywell Hometown Solutions & Safe Water Network: India
  • Latin Code Week - SAP & JA Americas
  • Summer City Fitness Presented by BlueCross BlueShield of Western New York

Corporation (less than 25,000 employees)  

  • Bayer North American Bee Care Program - Porter Novelli, BBDO, Mastermind Marketing
  • No ducking the disconnect: Aflac gets serious about corporate perception gap - Aflac, FleishmanHillard and KWI
  • WWE

Corporation (more than 25,000 employees)

  • Bringing People the Benefits of Digitization Through CSR - Cisco
  • Cyber in the workforce - Raytheon
  • Doing Well By Doing Good - ManpowerGroup
  • Oracle Corporate Citizenship
  • Thermo Fisher Scientific
  • Zero Hunger │ Zero Waste - The Kroger Co.

CSR on a Shoestring

  • AbbVie and Illinois Science & Technology Institute STEM Mentor Challenge
  • Medela Cares
  • Moore Pride @ Work with YouthBuild USA - Benjamin Moore & Co.

Diversity Communications

  • Business Powered by Diversity - HP Inc.
  • CEO Action for Diversity and Inclusion - PwC
  • Creating a National Movement to End “The Talk” and Racial Bias - P&G + MBIB “THE TALK”
  • Voicing the Unique Health Care Needs of the African-American Community -Ascension

Employee Relations

  • Engaging Employees in GoodWorks@TU
  • The Great Pantry Makeover: 60 Pantries for 60 Years – Food Lion
  • Save The Dream Scholarship Program - Huhtamaki, Inc.
  • Teva Community Partnership Program - Teva Pharmaceuticals
  • We Still Believe - Food Lion Feeds

Environmental Stewardship

  • Before the Flood - 21CF
  • Global Stewardship at Work: 2015-16 GRI Report - California State Teachers' Retirement System
  • H2Love: Making Conservation a California Way of Life - Metropolitan Water District of Southern California
  • Zero Hunger │ Zero Waste - The Kroger. Co

Media Relations

  • #ClickWithCompassion – Dini von Mueffling Communications
  • Creating a National Movement to End “The Talk” and Racial Bias - P&G + MBIB “THE TALK”
  • Eastern Bank Join Us For Good Campaign Launch - Cone Communications
  • Evan PSA - Dini von Mueffling Communications
  • The Joy in Childhood Foundation Brings a “Day of Joy” to New York - RF|Binder
  • Leading the Way in Responsible Tourism – Intrepid Travel
  • Samsung Solve for Tomorrow - Allison+Partners
  • TurfMutt "High Paws" The Living Landscape - Four Leaf Public Relations

Nonprofit/Corporate Partnership

  • AdVenture Capital - SAP North America
  • Celebrating Charles E. Taylor Day - JetBlue/Together We Rise
  • Changing the World Together - Moxie & Delta Air Lines
  • Dream Big: Engineering Our World - Bechtel Corporation
  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • Honeywell Hometown Solutions & Safe Water Network: India
  • Las Vegas Sands Tackles Homelessness in its Hometown
  • The Pandora Christmas Workshop - Essencius
  • Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health - M Booth
  • Shred Hate Campaign – ESPN

Philanthropy Communications

  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • Pfizer Uses “Individual Voices” to Bring CSR Programs to Life - GCI Health on behalf of Pfizer
  • Providing Energy, Improving Lives during Hurricane Harvey - Phillips 66
  • Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health - M Booth
  • We Still Believe - Food Lion Feeds

Pro Bono Campaign

  • FH4Inclusion - FleishmanHillard
  • Sister March: Building A Movement - InkHouse 

Social Good

  • Aflac Holiday Helpers Give $50,000 to Families in Need
  • FH4Inclusion -FleishmanHillard
  • Food for Good – PepsiCo, Inc.
  • Freedom from Hunger Drive – Valley Forge Tourism & Convention Board
  • Las Vegas Sands Tackles Homelessness in its Hometown
  • LIFG Veterans #HonorOurFuture – LinkedIn
  • Meltwater Entrepreneurial School of Technology 2017 Pan-Africa Expansion – VSC Consulting
  • Merck for Mothers, All for Mothers – Marina Maher Communications
  • New Life, New Hope: Barangay Ilang Resettlement Project– Holcim Philippines, Inc.
  • The Toy Movement - Spin Master
  • Weight Watchers Launches Project L.I.F.T. Live Inspired, Fight Together. – M Booth
  • WWE

Social Media Campaign

  • Before the Flood - 21CF
  • #DreamBigPrincess Global Photography Campaign - Disney
  • Merck for Mothers, All for Mothers - Marina Maher
  • Shred Hate Campaign - ESPN

Social Media Communications

  • Convenience Cares - OTM Partners and NACS
  • #HertzHelps: Social Media for Disaster Relief - Brickfish & The Hertz Corporation
  • Merck for Mothers, All for Mothers - Marina Maher Communications
  • The Power to Do Good - Aflac

Stakeholder Engagement

  • Inclusion Plus: A Global Competition for Social Ventures in the Financial Inclusion Industry - MetLife
  • Road to Recovery: Emerging from the Storm - Henry Schein, Inc.
  • TXM for Texas - Elizabeth Christian Public Relations

Sustainability/CSR Report - Steve

  • The Coca-Cola Company
  • Everyone has the power to ‘do good’ - Aflac
  • Experian
  • Foundations for Transformation: 2017 - American Cleaning Institute
  • JetBlue
  • PepsiCo, Inc.
  • PerkinElmer
  • We're Moving Forward - Capital Power

Video Initiatives

  • Doing Well By Doing Good - ManpowerGroup Sustainability Week 2017
  • Greatness Lives Here - Mercedes-Benz USA
  • Home Sweet Home: Doing Good While Doing Well - Church Pension Group
  • Thermo Fisher Scientific
  • Topgolf In Focus: Hurricane Harvey

Volunteer Program

  • AbbVie Gives Back: Week of Possibilities
  • Franchising Raytheon’s MathMovesU Day - Raytheon Missile Systems
  • The Great Pantry Makeover: 60 Pantries for 60 Years - Food Lion
  • National Corporate Partner of Volunteers in Medicine - Teva Pharmaceuticals
  • Smile Generation Serve Day 2017 - Pacific Dental Services
  • Teva Tov - Teva Pharmaceuticals
  • Thermo Fisher Scientific
  • The Toy Movement - Spin Master