Financial Brands Maintained Strong Consumer Engagement in ’17 Despite 15% Drop in Content

SOCIAL MEDIA KEYBOARD (2)

Financial firms are generally thought to be shy about social media. Not so, at least in 2017, according to data provided exclusively to PR News by Shareablee. The sector combined for some 58 million consumer interactions in 2017, which represents modest growth vs 2016. And it accomplished this despite posting fewer pieces of content.