How Katie Paine Ties PR’s Contribution to Business Through Journalists’ Reporting

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Each week we highlight a slide from a PR News presentation of interest to readers. This week's slide comes from Katie Paine, the measurement guru and PR News columnist who heads Paine Publishing. Initially it was a shock: ranking journalists the way we're used to seeing baseball hitters and pitchers ranked by their statistics. We persevered, though, and learned what was behind Paine's slide.