How McDonald’s Uses a Former Superhero to Raise Awareness and Sales of Its Dollar Menu

avatar

By 

Emotional 6 Pack: The scene outside a Houston McDonald’s last month during a takeover by Hispanic TV character El Chapulin Colorado. McDonald’s hopes its campaign will forge a personal and emotional tie with Hispanics of all ages. Source: McDonald’s/Boden

We often examine PR campaigns once they're over as subjects for case studies. This time we take a slightly different route, looking at how a McDonald's constructs a campaign whose goal is to attract the Hispanic market to its new Dollar Menu.

To continue reading this article, please log in or become a PR News subscriber.
PR News Exclusive Content Subscription Required
Subscribers: Log In

Forgot Your Password?

New Users: Subscribe

This content is accessible to PR News subscribers only. Not a PR News subscriber?

Become one today and get access to great content in every issue, plus archives and special reports.

or


To order by phone or email, please contact the Client Services department at 888-707-5814;
clientservices@accessintel.com.

Related

Recent