PR News editorial staff has aggregated the resources below solely for PR News subscribers. You can access these documents and resources by clicking on the links and entering your PR News subscriber login and password. The listings on this page will be updated periodically. Send comments or questions to PR News Editor Seth Arenstein at: email@example.com
* Finalist, Best Annual Report, 2017 Platinum PR Awards
Air Canada [Note: In 2017 the Finance and Sustainability Initiative (FSI) judged Air Canada's 2015 report Canada's best corporate sustainability report, transportation.]
Corporate Social Responsibility (CSR)
Influencers (and working with them; see also Social Media Policy below)
Federal Trade Commission Documents (Native Advertising: A Guide)
Federal Trade Commission Documents (What People are Asking)
Federal Trade Commission Documents Re Online Advertising and Influencers (Dotcom Disclosures)
Coca-Cola Journey: An amazing amount of information here, although overwhelming at times and you must sign away your life to send a message to a press contact. Still it is a relatively friendly site for journalists.
ESPN Media Zone: Keeping media informed about this huge and diverse company is difficult, but the Bristol folks do it well with traditional outreach and their mediazone site.
Red Bull Content Pool: In common with Coca-Cola and ESPN, this media area feels a bit like a fan site. On the other hand, it’s graphically pleasing and we like how media members can click on a story and be offered photos and other content to supplement their work.
Internal Communication and Team Building
Live Presentations to Learn By
James Howard Kunstler: The ghastly tragedy of the suburbs (There is some profane language here, but it serves to underscore the passion Kunstler has for his topic.)
Hans Rosling: The best stats you've ever seen (The word data often is feared when it comes to presentations. But data can be extremely engaging; you just have to present it in an effective form.)
Joe Smith: How to use a paper towel (What makes this odd little talk so engaging? Its pure practicality. You can walk away from this and immediately put it into action, making a small part of your life more efficient.)
Benjamin Zander: The transformative power of classical music (Enthusiasm, humor and relatability are key in this presentation about getting an audience to understand and appreciate something foreign to them.)
AMEC's Integrate Evaluation Framework: A framework that helps PR professionals put the Principles (see above) into action.
AMEC's The PR Professional's Definitive Guide to Measurement (2017): A terrific resource for measurement.
Media Relations (see also Interactive Newsrooms above)
An excellent example of an interactive press release.
PR News Exclusive Research
Reputation Management (see also CSR above)
National Labor Relations Board (NLRB) and Social Media: An important one-pager that brand lawyers and communicators should know. It concerns brands' social media policies and whether or not they infringe on employee's freedom of speech rights.