When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among PR News Measurement Conference attendees of the many… Continued

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers. The benefits of securing positive media coverage for your brand… Continued

Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. Communications works closely with social media staff at Southwest to craft an integrated response to incidents ranging from relatively small ones to crises. We’ve commented previously on how well Southwest communicates during troublesome situations, such as when a computer glitch in… Continued

PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event. Yet this idea was the key to what made Facebook’s Tuesday afternoon so… Continued

A few years back, the conventional wisdom was brands were better off staying as far away from social and political issues as possible. In many cases, it’s still the advice communicators and marketers advocate. For example,  in a survey of 360 chief marketing officers at for-profit companies released this week, fewer than 20% agreed it’s appropriate for… Continued

It can be delicate, a disaster or at least ironic when a brand that bases its business on something is shown to be deficient in it. For example, Equifax, which was built on security and securing peoples’ financial data, demonstrated over the summer to be irresponsible on data security issues. Ditto Wells Fargo, an iconic brand… Continued

According to PR News’ just-released 2018 Salary Survey, the most important skills for advancement in communications are written communications (deemed most important), media relations and content creation. Way down on the list, at No. 8, is measurement/data analysis skills. Keep in mind that the 900 communications professionals who took our survey in October and November… Continued