The Expert Pilot Behind HP’s Consumer Media Tours

Lacey featured image

2017 PR People Awards - Publicist of the Year

Honorable Mention: Lacey Haines, Worldwide Campaign and Strategic Media Lead, HP Print Communications, HP Inc.

When Lacey Haines joined HP in 2016, she saw an opportunity to reinvent how the company approaches product reviews by expanding the scope of the program to include lifestyle media. In short, Haines created HP’s consumer media program, building it into what it is today.

Lacey_Haines_HP Inc.
Lacey Haines, HP Inc.

During this buildup, Haines needed to demonstrate quickly why investment in consumer media is worth a company’s time and money. While she's on media tours, Haines reports the outcomes to key internal stakeholders. This smart use of internal messaging has enabled her to prove the business value of PR  within HP and make it central to the company's reputation.

Her worldwide lifestyle program has introduced HP’s consumer print and PC products to more than 50 top-tier outlets. The program has earned coverage in broadcast (The Today Show six times and Live with Kelly twice), print (Martha Stewart Living, O, the Oprah Magazine), online (Harper’s Bazaar, Allure) and social media (Marie Claire, People Stylewatch).

See all the winners and honorable mentions for PR News' 2017 PR People Awards.